Case Study: Verterra Dinnerware
The Challenge
Verterra Dinnerware, a company specializing in sustainable tableware, faced the challenge of low online visibility. Their website wasn't attracting enough organic traffic, particularly from people searching for eco-friendly dinnerware options. The company needed to enhance its content marketing efforts to educate consumers about the benefits of its products and improve its search engine rankings. The challenge was to create compelling and SEO-optimized content that would resonate with the target audience, drive traffic to the website, and establish Verterra as a leader in the sustainable dinnerware market.
The Solution
Amanda Stuckey (ETH3NA CREATIVE), representing Verterra Dinnerware, brought Judy and Wild Hearted Words on board to tackle this challenge. Judy's expertise in SEO and content marketing made her an ideal partner for the project.
Amanda knew that Judy and her company were the perfect choice for this assignment because of Judy’s past work with ChefWorks, the leading manufacturer of chef uniforms and chef wear programs. Throughout Amanda’s time at ChefWorks, she helped to triple their revenue and grow their audience by 4000%. According to Stuckey, Judy brought “additional experience and expertise and made some suggestions that just helped us keep going down that path, to help us achieve that growth by the time that I left.”
While working with Verterra, Judy and her team took a strategic approach to understand the culinary company’s brand, products, and target market. Recognizing the importance of explaining the product's unique value proposition, the team focused on creating blog posts that highlighted the environmental benefits of Verterra's products, emphasizing their role in reducing food waste and plastic pollution. The blog posts were carefully optimized for search engines to ensure maximum visibility and reach.
“She's a meticulous human being… she really takes the time to get to know the brand that she's working with. What they stand for and what their targets and goals are. And then she kind of works backwards with SEO to make sure that the research that she's doing associates with the right target audience…”
Overall Results
The collaboration with Wild Hearted Words yielded impressive results for Verterra Dinnerware. The blog, fueled by Judy's SEO expertise and high-quality content, quickly became a major source of website traffic.
“To this day… when I have… SEO experts… analyze how the website's functioning, the blog is usually the top performer. They're like, ‘keep at it. The blog is the top performing [feature]. That's what's bringing people to your website.’ And I'm like, ‘That's exactly what I want to hear. Perfect.’ Judy had a really big role in getting that kick started and moving it forward.”
Judy Tsuei and her team at Wild Hearted Words were pleased to see how much they were able to contribute to increased brand awareness and potential sales for Verterra Dinnerware.
Key Takeaways:
Strategic Content Creation: Judy's ability to create high-quality, SEO-optimized content proved instrumental in driving traffic to Verterra's website and educating consumers about the benefits of sustainable dinnerware.
In-Depth Research and Understanding: Judy's commitment to understanding Verterra's brand, products, and target market ensured that the content resonated with the intended audience and effectively communicated the company's value proposition.
Expertise Driving Results for Future Success: Judy lent expertise in developing content strategy that not only delivered measurable results in the short term, but long beyond her time working with the company. According to Stuckey, when you’re working on SEO-optimized content, “Typically it kind of… spikes, and then it flat lines… With hers, it kind of goes up, and then… It stays up… which is fantastic… that's how content marketing should work.”
A Team that Reflects Its Leader
Amanda's experience with the Wild Hearted Words team, beyond Judy, has been equally positive. She describes them as attentive, open to feedback, and dedicated to delivering high-quality work. Amanda appreciates their willingness to go the extra mile to ensure client satisfaction and create content that delivers long-term value.”
“They kind of emulate Judy, for lack of better words… they're just all around good people… and they want to deliver good work. So they're willing to put maybe a little bit of extra time in to make sure that the final product is satisfactory to the end user and… works for the client in the long run…”
The Future of ETH3NA Creative
Amanda envisions ETH3NA Creative as a dynamic and adaptable agency that embraces innovation. She's particularly excited about the potential of AI to empower content creators and strategists, and she's actively exploring ways to leverage these tools to enhance her services.
As ETH3NA Creative grows, Amanda sees opportunities to collaborate more with Judy and Wild Hearted Words. She values Judy's expertise, strategic thinking, and willingness to go the extra mile. Amanda believes that Judy's "total package" approach, combining content creation with strategic guidance, makes her an invaluable partner for any business.
“She’s a very influential, very inspirational individual… she fills you up with the courage to take steps that you don’t really necessarily feel like you can take. But somehow she gives you that courage injection, and you’re like ‘yeah, I’m gonna do it. I’m gonna give it a try.’”
Judy's work with Verterra Dinnerware and Amanda Stuckey exemplifies the power of strategic content marketing. By creating high-quality, SEO-optimized blog posts, Judy helped Verterra attract more visitors to its website, educate them about its sustainable products, and ultimately drive business growth. Her expertise and collaborative approach proved invaluable in helping Verterra achieve its content marketing goals
