Judy's work with Verterra Dinnerware and Amanda Stuckey exemplifies the power of strategic content marketing. By creating high-quality, SEO-optimized blog posts, Judy helped Verterra attract more visitors to its website, educate them about its sustainable products, and ultimately drive business growth. Her expertise and collaborative approach proved invaluable in helping Verterra achieve its content marketing goals.

To make your ethical brand stand out in today's crowded market, focus on seven essential content marketing strategies. First, clearly define and communicate your core values, using stories from team members who embody these principles to build trust and a unique brand voice. Next, create authentic content that goes beyond polished posts; share genuine experiences and behind-the-scenes insights to forge deeper connections with your audience.

Sharing these raw, relatable moments—like my landlord fiasco—can humanize your brand and spark genuine connections with your audience. When you open up about your struggles, you invite your followers to share their own experiences, creating a real sense of community. By turning personal pain into a story, you don’t just vent—you create engagement. This is the essence of social media alchemy: transforming everyday challenges into meaningful conversations that resonate. Get honest, offer perspectives, and keep the dialogue going. The more you share, the more you foster real connections.

In our fast-moving digital landscape, capturing your audience's attention can seem daunting. But here’s a secret: building authentic connections is the key to truly engaging your audience. To get people to care about your brand, try slowing down and focusing on your story.

From Toni Morrison on Finding Meaning:

Sometimes, you don't survive whole, you just survive in part.

But the grandeur of life is that attempt.

It's not about that solution.

It is about, you know, being as fearless as one can and behaving as beautifully as one can under completely, completely impossible circumstances.

It's that, that makes it elegant.

Good is just more interesting, more complex, more demanding.

Evil is silly.

Hearing Simu Liu describe the challenges of loving his grandparents, yet never being able to fully convey the depth of his feelings towards them because of Chinese stoicism… of understanding how difficult it is for his mother to learn English because of the complex clusterf*ck of words like “colonel”… of being subpar when your academic record is on average above 80%…

The more you face your fear of success, the more you can put these questions to bed:

ﾒ Who am I to be okay being a divorced coparent?

ﾒ Who am I to celebrate the life that I have created?

ﾒ Who am I to be happy?

Read more in the latest issue of "The Heartbeat."

Imposter syndrome is correlated to how much you love yourself.

^ Read that again.

Here’s the truth: It’s easier to pose as someone else than to own who you are and be authentically you.

All I’ve ever wanted is connection. A feeling of belonging.

And, because I wanted it so much, I pushed it away as hard as it was offered, for fear of the devastating disappointment I would feel if I opened up my heart with a little bit of hope, only to have it quashed in the end.

When my marriage dissolved, I think I gave up thinking I would ever have the family unit I desperately wanted when I was young. Turns out, I got what I wanted — simply not in the way I expected.

In my latest podcast interviews, I’m embracing a new idea: accepting your parents wholly.

This isn’t easy for someone who didn’t get what she needed from her parents. Who, in fact, experienced trauma because of their own traumas, shortcomings, and best misguided efforts.

But, it’s only in doing so that I’ve also felt more whole. Read on to find out why it’s essential to make peace with your past.

What clients love most about my writing is how much they can relate to it — seeing their story in mine helps them connect with me. My writing taps into the universal emotions we all go through. And, it enables me to attract ideal clients.

Being distinctly you as an entrepreneur is how you build a brand that creates impact and legacy.

Being distinctly you is also how to build a life you love.

Your journey is a tapestry of triumphs and resilience. As you navigate life, remember: you're stronger than you think. 💪

Check out my latest "The Heartbeat" newsletter today.

As we come to a close in 2023, I want to thank you for showing up…In all the ways. The imperfect ones. The invisible ones. The ungratifying ones. The contented ones. And, especially the hard ones. By doing your best, as much as you can muster or manage in every unfolding moment, you are changing the world for the better.

When I interviewed my father for a book report in 5th grade, I would later learn that this ivory statue of an Asian-looking goddess, complete with a flowing gown, fell into my grandmother’s luggage when she had all but given up faith that she could make it on the boat from Taiwan to emigrate to the United States of America.

In my latest podcast episode 105 featuring Jerry Won, we delved deep into the Asian American experience, discussing the pressure to uphold traditional gender roles and the fear of taking risks. And, you'll learn why it's essential to use your voice, especially as a woman of color. These conversations are crucial for reshaping narratives and empowering Asian Americans everywhere to break barriers and lift one another up.

There’s an assumption you should already know how to “do” the thing, before becoming aware and assessing, before moving into action.

If you’re going through a phase where you’re ready to create a new sister life and need help bridging the gap between the one you’re living now to the one you want to launch into, let’s chat.

Time researchers show that having a life with a lot of novelty, change, and deep emotions will imprint more deeply in your memory.

Why do you want this?

It means that when you reflect upon your last day, week, month — or even your entire life — you will feel like time is subjectively longer no matter how much time it actually took.

I’ll be completely transparent with you: My therapist told me that I needed to grieve the person I thought my ex-husband was going to be, and then I had to grieve the person he actually is. There are still moments that happen today where his requests cause me to get riled up by feelings of injustice.

F*ck grieving, I thought.

There are two sides to wanting something.

It can either mean you desire something. Or, it can mean you lack something.

A “problem” can be seen as an open space between point A and point B — it’s an open space you can bridge.

You can make this gap work for you rather than against you. Here’s how.

The more curious you are, the more you ask questions, the more you not only realize that there are infinite possibilities to creating a life that you love, but you also foster meaningful connections — and those meaningful connections become the foundation for building new opportunities that'll lead to the next chapter of your life.